Skarooni is our first brand concept. It uses something personal to the kids and gets it out there for everyone to see. Its a random slang term that the kids have used since they were at intermediate.
I have no idea what it even means. But...I do know it generates a sense of belonging for them and helps make this company more personal.
Family first is the rule, but... these clothes are the symbol, and start for bigger things ahead. Making the changes needed to manifest our dreams!
SKAROONI get amongst it xo